Free project template
Plan your website before the clock starts.
A useful brief gives a designer the facts needed to make good decisions. Complete this privately, save it, and share it only when you are ready to begin a project.
Your preparation checklist
- Business basics: name, service area, and a one-sentence explanation of what you do.
- Audience: the type of customer the page should help first.
- Primary action: call, email, request a quote, or use an existing booking link.
- Services: a short list with the most important offer first.
- Proof you can substantiate: genuine credentials, years in business, or approved testimonials.
- Owned assets: logo, brand colors, and photos you created or have permission to use.
- Desired sections: choose up to five for the Basic package.
- Constraints: deadline, required links, and anything the site must avoid.
Download the plain-text brief
The file opens in any notes or text-editing app. Nothing is submitted, tracked, or emailed when you download it.
Download the website brief ↓Copy-and-paste version
BUSINESS NAME:
WHAT THE BUSINESS DOES:
SERVICE AREA OR LOCATION:
PRIMARY AUDIENCE:
PRIMARY ACTION FOR VISITORS:
SERVICES TO FEATURE:
PREFERRED SECTIONS (UP TO FIVE):
PUBLIC PHONE, EMAIL, OR EXISTING BOOKING LINK:
LOGO, COLORS, AND OWNED PHOTOS AVAILABLE:
COPY OR KEY POINTS AVAILABLE:
REAL CREDENTIALS OR APPROVED TESTIMONIALS:
STYLE REFERENCES AND WHAT YOU LIKE ABOUT THEM:
DEADLINE OR IMPORTANT DATE:
FUNCTIONALITY REQUIRED:
ANYTHING TO EXCLUDE OR AVOID:
Keep the scope realistic
A one-page website works best with one audience and one primary action. A store, membership system, database, custom booking platform, or large content library needs a different scope. See the one-page website cost guide before comparing quotes.
Only share contact details, images, testimonials, and business claims you own or have permission to use.
Brief ready?
The $200 Basic package includes one custom responsive page and one revision.